Tuesday, September 25, 2007

Apparel and Equipment in Sports, Fitness and Recreation

These days there are many big brands that cater to sports, fitness and recreation enthusiasts. Nike catapulted to number one when they hired basketball legend Michael Jordan to endorse for them because at the height of that advertising campaign everyone indeed wanted to be like Mike. They continued their reign and reinforced their being number one when they chose golfs amazing newest star then Tiger Woods as another endorser.

Adidas is also another leading brand whose latest campaign celebrate originality showcased their collaborations some of the best designers in the world. These brands not only battle in coming up with innovative products, getting the more popular image model or launching award winning advertising campaigns but they even have their presence felt in the movie industry.

In 2000, the movie What Women Want starring Mel Gibson and Helen Hunt was a big hit. The story is about an advertising executive who one day woke up being able to read womens minds. True, the actors and the plot make for a good movie but Nike gained so much from this movie.

There is no better way to present a new way of thinking in terms of womens shoes that are great in all areas- sports, fitness and recreation. The movie explained the whole process that Nike had to go through to come up with one product. Just in case you are wondering, the Nike ad representatives in the movie were not actors they were really from Nike and that now Nike has an entire line for women simply called Nike Women.

Adidas, on the other hand, had Goal. Goal is the success story of this small town boy who made it big in the soccerlandia. While more subtle than Nike, the movie stressed that Adidas is number one in football. Nike can claim their throne in the world of basketball but soccer or football will always have Adidas as its number one shoes.

Sports equipments are more easygoing on their Ads, not much brouhaha, it is simply all about the quality of the equipment. Players sporting them are almost usually number one in their fields but they are not required to be as marketable as their apparel endorsers counterpart. The point being the best players in their respective fields uses us so if you decide to use as then you can end up number one as well. They are more scientific in their approach owing to details more than just the overall impact.

Low Jeremy maintains http://sports-apparel.articlesforreprint.com. This content is provided by Low Jeremy. It may be used only in its entirety with all links included.

Headaches and Botox Injections

Most people are unaware that the use of Botox for the prevention of migraine headaches came about purely by accident. It all happened through the use of Botox by plastic surgeons. Patients undergoing plastic surgery, who were also experiencing headaches, noticed that their injections of Botox helped with their migraine headaches.

Botox, also known as botulinum toxin, is a neurotoxin (a toxin that attacks nerve cells). It was originally approved by the FDA for use in conditions where hyperactivity of muscles was an underlying problem of related health and medical conditions. The theory is that Botox weakens or paralyzes muscles by inhibiting the release of acetylcholine. Acetylcholine is an ester of choline that is thought to play an important role in the transmission of nerve impulses at synapses and myoneural (muscle-nerve) junctions. By inhibiting the release of acetylcholine the nerves cannot cause a muscle contraction, thus relaxing the muscle. Botox is administered by being directly injected into the affected muscles.

There are differing theories as to how Botox works to eliminate migraine headaches, but the exact reasoning remains unclear. One theory is that muscle tension and spasms are a cause of migraines and by eliminating the muscle tension with an injection of Botox it will also eliminate the cause of the headaches. If given Botox before the headache begins it is possible to eliminate the headache before it even starts.

When muscles spasm it can irritate nerves that innervate them. When these nerves send signals to the brain in an increased amount it causes pain and possibly headaches. Botox may affect these nerve cells, inhibiting their transmission, causing a lessening of the perception of pain. Many researches think that migraine headaches are a result of inflammation of blood vessels. However, muscle tension may also play an important role in the cause of headaches.

When researchers test a medication's effectiveness they usually test it through a double-blind study. This means that some patients are given the medication being tested while others are given a placebo. A placebo is an inactive substance, such as sugar, that is given in place of the medication that is being evaluated. Some tests have been performed that did not involve double-blind studies, but showed that Botox could prevent migraine headaches. One double-blind study involving Botox and headaches showed only a small positive effect.

Initial studies may not have shown the full effectiveness of Botox for the prevention of headaches. The injections were not placed in the typical locations of the headache pain, but in areas normally injected during plastic surgery. In subsequent studies, using larger doses and injecting into more specific localities for the headache pain, the results were improved. These tests were concerning migraine headaches. However, with tension headaches, or muscle tension headaches, the studies have shown improved results. This is to be expected due to the weakening or paralyzing nature of Botox on the muscles that are experiencing tension.

When being injected with Botox for the prevention of headaches it may take several weeks before the injection takes effect. For this reason it is usually necessary to have it injected no more often than once every 3 months or so. People that have Botox administered for the treatment of headaches typically need it injected every few months. If there is too long of an interval between injections the headaches may be experienced by the patient.

However, the question arises about the safety of these regular injections of a neurotoxin. Since 1989, when it was first used as a headache treatment, it has appeared to be fairly safe. Most migraine headache medications are taken orally and eventually end up in the blood stream. Because of this common symptoms of migraine headache medication will be dizziness and drowsiness among other symptoms. Since Botox is injected directly into the muscle tissue and does not get absorbed into the blood system as does the typical headache medicine there are fewer side effects. Most commonly, the only side effects of injecting this neurotoxin is pain in the area of injection for a couple of days or drooping of the eyelids for a few days.

Studies are still being performed on this medication and as yet the FDA has not approved it for the treatment of headaches. However, physicians do prescribe it to their patients and if you think you are a candidate to use it you should discuss it with your doctor. If you do not respond to other headache medications it may be something to talk with your physician about. As the studies continue the effects and safety issues involving this medication should become more clear.

Dr. Larry A. Johnson, D.C. has patented a popular chiropractor-recommended cushion for the home treatment of headaches, both tension and migraine. Visit his site about headaches - tension and migraine for more information.

Monday, September 24, 2007

I Love Touring Italy - Central Sardinia

If you are looking for a European tourist destination, consider the island of Sardinia, a region of southern Italy. Depending on your interests, this beautiful area can be an ideal vacation spot. You can get classic Italian food, and wash it down with fine local wine. Some parts of Sardinia remain undiscovered by tourists, while other sites are favorites of Italian and international jet setters and are priced accordingly. This article presents central Sardinia. Companion articles present northern Sardinia and southern Sardinia. Before we give you our itinerary you must realize that central Sardinia is hardly flatland. Sometimes to get from point A to point B you must pass by point C; the actual distance traveled may be much further than your initial estimate. Enjoy the trip, and drive carefully (or even better let the pros drive you.)

Well start our tour of central Sardinia at the interior city of Su Nuraxi. Then we head to the city of Giari di Gesturi to its north. We next go southwest to the main road and then north to Oristano near the coast. Then we proceed north and west to the coastal city of Tharros (can you believe an Italian city whose name does not end in a vowel?). From Tharros we go to nearby San Salvatore, and then travel northeast to Nuoro and finally south to Fonni.

Su Nuraxi, a UNESCO World Heritage Site, lies near the village of Barumini. It is the finest and most complete example of a nearly four thousand year old stone defensive structure called nuraghe found only in Sardinia. Nuraghe are typically shaped like a beehive, built with huge square blocks of stone, but with no foundations or cement. Yet they stand and have stood for millennia. Their name comes from the Sardinian word nurra that means both mound and cavity. They are mounds containing a cavity transformed into one or more rooms and perhaps a courtyard. Each structure may be over sixty feet (twenty meters) high. Some complexes include enough towers to englobe and protect a small village.

Sardinia is home to more than 8,000 nuraghe, all that remains of the original 30,000 plus. Few nuraghe have been studied scientifically and we are far from understanding their full meaning. But for an unforgettable experience go to Su Nuraxi and explore the nuraghe and the ruins of the surrounding Bronze-Age village.

Giari di Gesturi is a 28 square mile (45 square kilometer) basalt plateau. Its home to dwarf wild horses and wild sheep with beautiful curved horns that have turned them into an endangered species. See these magnificent animals while there is still time.

Oristano, population thirty thousand, is the biggest town in these parts. It includes several churches worth visiting. Little remains of the original Twelfth Cathedral of Saint Mary; most of what you see comes from either the Seventeenth Century restoration or the Nineteenth Century renovation. You should also visit the French-Gothic Fifteenth Century Franciscan Church of Santa Chiara, the recently restored Fourteenth Century Gothic Church of St. Clare, and the Eighteenth Century Baroque-Piedmont Church of Carmine.

Oristano houses the Antiquarium Arborense Museum, with its important Nuraghic and Roman collection from the old cities of Tharros and Cornus. The city is not far from the Torre Grande (Large Tower) beach and resort area named for Sardinias tallest tower, which is now a lighthouse.

Tharros was first inhabited by the Proto-Sardinians, then by the Phoenicians before the Romans got there. Its setting Capo San Marco (Cape St. Mark) is beautiful, lying between the sea to the west and the Gulf of Oristano to the east. Tharros was first excavated during the Nineteenth Century. A lot of its artifacts were exported to the British Museum of London and the Borely Museum in Marseille. You can see some artifacts in the Archaeological Museum in Sardinias capital Cagliari and others in the mainland town of Cabras about six miles (ten kilometers) east. The site itself contains some ancient Roman columns, baths, and mosaics.

Youre not far from the little town of San Salvatore, the location for filming many spaghetti westerns in decades gone by. The first Saturday of September it hosts the Festa di San Salvatore (Festival of San Salvatore) in which hundreds of barefoot runners, each carrying an image of the Saviour, run five miles (eight kilometers) to commemorate saving the Cabras Church of Santa Maria Assuntas statue of San Salvatore from Saracen raids. This church was built on an ancient Nuragic underground temple.

Nuoro, population about thirty-five thousand, overlooks the mountains. In the eyes of many the real Sardinia is found here, and not in the coastal resorts. Natives of this remote area feel a special pride that neither the Romans, nor Carthage, nor any other foreigner has ever conquered them. Traditions are very much part of the local daily life. You can see the traditional clothing during the numerous festivals and to some extent day to day in the villages.

Rural Sardinias traditional lifestyle seems to agree with people. Relatively many of its residents are centenarians or even supercentarians (those who live to age 110). Antionio Todde from the village of Tiana about twenty miles (thirty kilometers) southwest of Nuoro made it to three weeks short of age 113. His diet was pasta and soup with some pork or lamb each day and a glass and a half of red wine. The first time he saw television was in 1954 at age 65. Every night he would cycle thirty miles (forty-five kilometers) to see fuzzy images of dancing girls on the tiny screen. Antonio was wounded in World War I and died as the worlds oldest proven combat veteran.

Nuoro is proud of its captivating landscapes, walking and riding paths along old shepherds trails, and extravagantly romantic places with rare species of birds. If youre interested in archaeological finds or in fascinating folklore and legends, you wont be disappointed with Nuoro. Yet the city is far from an intellectual wasteland. In fact it has been called "the Sardinian Athens" because of its large number of poets, writers, and intellectuals including Grazia Deledda, the second woman to win a Nobel Prize for Literature (1926), born and raised in Nuoro.

Fonni, population about four thousand, is the highest town in Sardinia. It is a winter sports center with ski lifts but also has many spring fountains as befits its name. Be sure to see the Eighteenth Century Baroque Sanctuary of the Vergine dei Martiri with unusual paintings by local artists. Dont miss the Eleventh Century Church of San Giovanni Battista (St. John the Baptist) the villages patron saint. The best day to visit is on June 24th, when in his honor the villagers are decked out in full splendor. The men wear linen trousers and black gaiters. The women wear a white chemise, a very small corselet, and finally a red jacket with blue and black velvet facings. Their accordion-pleated skirt is brown and red with a blue band between the two. Some wear two identical skirts, one above the other. The married women wear black kerchiefs and the unmarried ones wear white. This is the most traditional part of Sardinia, and consequently one of the most traditional parts of Italy and all Western Europe.

What about food? It is said that there are more than 500 types of bread in Sardinia, one for each village. The most famous is the pani carasau that resembles thin pita. It is also called carta di musica, as it supposedly rustles like a music manuscript. This bread is baked twice and consequently is quite dry. No problem, some including the shepherds moisten it with water before filling it with goodies such as the local pecorino cheese. The white kokkoi bread is considered a real treat and is proudly served at life cycle events.

Lets suggest a sample menu, one of many. Start with Spaghetti ai Ricci (Spaghetti with Sea Urchins). Then try Quaglie Arrosto (Roasted Quail). For dessert indulge yourself with Aranzada (Candied Orange Peel and Toasted Almonds). Be sure to increase your dining pleasure by including local wines with your meal.

Well conclude with a quick look at Sardinian wine. Sardinia ranks eighth among the 20 Italian regions in acreage devoted to wine grapes and twelfth in total annual wine production. About 57% of its wine production is red or ros (not very much ros) leaving 43% for white wine. DOC stands for Denominazione di Origine Controllata, which may be translated as Denomination of Controlled Origin, presumably a high-quality wine. The G in DOCG stands for Garantita, but there is in fact no guarantee that such wines are truly superior. The region produces 19 DOC wines and one DOCG wine, Vermentino di Gallura. About 15% of Sardinian wine carries the DOC or DOCG designation.

Arborea DOC is produced in a relatively large area of west central Sardinia. The red or ros wine is produced from the well-known Italian red Sangiovese grape. The white wine is produced from the well-known but more pedestrian Italian white Trebbiano grape and may be still or naturally fizzy. The Vernaccia di Oristano DOC wine is produced in a small area near the city of Oristano from a local white grape of that name. This wine may be dry or sweet and depending on its labeling must be aged for a minimum of 29 to 48 months. According to legend the vines come from the tears of Santa Giusta, patroness of Oristano and the wine helps fight malaria. The sweet wine resembles Sherry, quite good Sherry in the case of the best offerings.

Levi Reiss has authored or co-authored ten books on computers and the Internet, but to be honest, he would rather just drink fine Italian, French, or other wine, accompanied by the right foods. He teaches classes in computers at an Ontario French-language community college. His major wine website is www.theworldwidewine.com and his major article website is www.travelitalytravel.com

Short Vacations Can Have Big Benefits

Sometimes it is hard to make it until the summertime vacation, isnt it? You can choose to take some short vacations to help relieve some of the stress, so that you can better make it to the long summer vacation. It will cost less to take a quick holiday, too. What are some options for short holidays that you can consider to help make the time between vacations go faster.

What about having a quick holiday in your own town? There are most likely some activities that you have never even visited. You may know that they are available, but you just dont visit. You can visit these attractions and pretend to be a tourist in your own hometown.

You can take a long weekend of three days to rest and relax from the hard work that you have been doing at work. If you have some extra money that you can spend, you can get a motel room that offers an indoor pool. This is especially fun if there is snow and ice on the ground. A motel with a continental breakfast will save you a little more money, because you will not have to buy breakfast.

If you are on a tight budget, then relax at home. Turn off the phone, leave the computer alone, and only use your cell phone for emergencies or turn it off altogether. You can spend time at home catching up on movies that you have missed, eating popcorn, and relaxing.

Historical homes or museums could be a source of activity if you so choose. You are sure to find something new to visit if you simply do a little research. Whether you have a museum in your own town or one nearby, you are sure to have a relaxing and informative time visiting.

Do you have parks that you have not explored in your city? Some of them may have free events that they offer, including movies and more. If you enjoy hiking or biking, you may find some trails to explore with your family. Check your local paper to see what activities are planned around and in your city at the parks and at other locations. Check your local arts association as well, because many times they offer free events that you can attend.

Look for things to visit that are within just an hour of two of your home. Taking short vacations are a great way to get away from the stress of life without a huge expense. You can pack a picnic and take a quick holiday any weekend that you choose. You can leave in the morning and then come back at night after you enjoy the great beaches of Benidorm and Torrevieja. Short holidays are a way to make that time between vacations seem shorter so that you can reduce your stress levels.

Taking short vacations of three days or less can be a great time for you and for your family. You only need to research the options that are around you and plan a fun quick holiday for you and for your family. They will appreciate it and so will your stress level!

Ray Walberg frequently pens reports on stories about Alicante and Benidorm. You might discover his abstracts on Benidorm and Torrevieja over at http://www.alicante-spain.com

Throwing A Little Light On Term Insurance

Term insurance can offer you solutions for a number of situations. Not only is term life insurance more reasonable than the usual permanent life insurance but it also allows people to have more flexible options. Many people do not know all that is available when deciding to take out term insurance. Two areas where term insurance can be an option for you are, funeral expenses and income replacement.

Term Insurance Can Help With Funeral Expenses

While you may not want to think about funeral expenses, it is one of those expenses that is often left to others to worry about, after we are gone. Term insurance can help alleviate the worry of financial strain for your family left behind. Term insurance will help cover any mortgage payments plus funeral costs and give peace of mind to you and your loved ones.

How Term Insurance Covers Income Replacement

With the rising cost of living today, it is a common sight to see two adults in a family working to pay the bills. In the event of one of the wage earners passing away suddenly, term insurance will make sure there is no financial strain on the family left behind. Term insurance can give safety and security for a family in case of unexpected events.

Term Insurance Has These Benefits

Traditional life insurance policies do not have the advantages that a term insurance policy does. A big benefit that many receive from term insurance is the fact that it is much cheaper than traditional insurance. Because of this, they are a great option for families that are just starting out or those thinking of starting a family..

Another advantage is the conversion clause in many of the term life insurance policies. This means you can change the insurance into a permanent policy whenever they want. However, each policy will differ on the limits of conversion. So when you are looking for a term life insurance policy you should watch this clause and take into account what you will need for your future.

There are policies that require a five-year waiting period prior to changing. This may not seem like a good option at first but it will give you time to consider your needs. There is the other end of the scale too, the limit on when you can no longer change your policy. A good option to have is one that allows you to change up until age seventy-five. When you are thinking of converting, then it is important to see what your permanent policy will include, how that will affect you and your family's future, before you make the decision to change for the term insurance.

As term insurance is temporary in nature, it is generally used to provide cover for temporary financial needs of the person insured. These needs could include, apart from funeral expenses and income replacement as already listed, things like consumer debt, dependant care, college expenses for your dependants and of course mortgages.

Whatever insurance you are thinking of taking out, shop around, seek advice from an insurance agent and always read the fine print. If you have trouble with the fine print seek out someone who can explain it to you in plain English.

Please visit our site InsuranceInfo-Online for great resources, information, hints and tips to help you get insurance for less.

How To Make Chocolate Covered Strawberries

Heres how to make delicious chocolate covered strawberries. First of all ensure that the strawberries you are intending to use are dry, then allow them to be room temperature warm prior to making them. After the strawberries have been covered in chocolate, put them in your refrigerator to cool, but do not store them in the fridge. Consume within 1-2 days.

It is very important to ensure that the strawberries are dry, as a small amount of water is enough to make the batch curdle. Strawberries dipped in chocolate can also be injected with a suitable liquor after the chocolate has hardened. It is best to use a syringe to inject the strawberries with the contents.

Chocolate Covered Strawberries Recipe

Ensure all ingredients are at normal room temperature.

This recipe makes 15 chocolate covered strawberries ( approx )

Ingredients To Use:

4.5 tablespoons of cream ( heavy variety )
9 ounces of bittersweet chopped chocolate
15 strawberries
1.5 tablespoons of butter

Follow These Steps:

1.Line a baking sheet with foil or paper that is wax coated

2.Melt the butter and the chocolate in a boiler over hot water, stirring all the time until the chocolate has melted. Add cream to the mixture and stir until smooth consistency. Allow the mixture to cool

3.Pick up each strawberry by its stem and dip it into the mixture you have made. Allow any excess mixture to go back into the pan. Place the chocolate covered strawberry on the paper and repeat until you have made 15 strawberries.

Article by Richard Davies At Chocolate Org. Learn more about making Chocolate Covered Strawberries and information on Gourmet Chocolate

Lose Chest Fat - The Best Cardio Routines To Burn Chest Fat

One of the most important muscle groups in the male body are the chest muscles, also known as the pectoral muscles. The truth is that the pectoral muscles are one of the most appealing muscle groups in the eyes of women. That's why men with excessive chest fat, also called man boobs, are anxious to lose their chest fat.

There are some specific treatment options in order to totally eliminate excessive chest fat, chest fat burning pills and plastic surgery being the 2 most common, but you can reduce the amount of excess chest fat you have by doing the right kind of aerobic routines.

Here is a list, in order of effectiveness, of aerobic routines that can reduce your excess chest fat:

1. Swimming - The breast stroke is especially effective because it works the chest muscles as well as providing a great cardio workout. Now, I know that some men with excessive chest fat have a hard time taking their shirt off in a public pool, but if you can look past that and do some swimming, it can burn off some of your chest fat.

2. Running - running is a great all body cardio workout. When you run your entire body is moving and all the muscles group are taking an active part. Your chest muscles are working as well

3. Walking - Walking is a less effective form of aerobic workout than running but as long as you swing your arms, your chest muscles are working as well.

4. Elliptical - If you're hands aren't moving this isn't a very effective burning chest fat aerobic routine, but if you make sure to swing your arms continuously, your chest muscles are sharing some of the effort.

5. Rowing - rowing is a massive aerobic routine but it mainly works the back muscles, not the pectorals, so it doesn't provide an added value apart from being a great cardio workout.

6. Outdoor bicycle riding - when you're riding a bike you're burning a lot of overall body fat, but your chest muscles aren't working that much, so it provides little added value.

7. Gym bicycle riding - This is the least effective workout to lose chest fat because you're sitting down, usually leaning back, and your chest muscles are totally relaxed. Spinning is much more effective because it involves a little resistance routine.

All these cardio routines can help you reduce your chest fat. Swimming is the most effective while gym bicycles are the least.

To read tips and ways on how to totally eliminate your man boobs click here: How To Get Rid Of Your Man Boobs Fast.

John Davenport is a fitness and diet expert. He is also an active contributer to the Man Boobs expert website: http://www.ManBoobsCenter.com

Anxiety Sleep Disorder Advice And Treatment

Sleep disorders are usually caused by anxiety and emotional distress. The factors that may cause any anxiety sleep disorder could be phobias, compulsions and fears that frequently occupy the person's mind. Constant worrying of certain aspects of life can cause anxiety sleep disorder which in turn affects your overall health.

People need to sleep in order to recharge the energy they have used up during their waking hours. Having anxiety sleep disorder disturbs the usual sleeping pattern of individuals and causes lapses in judgment and concentration which can be fatal in some cases. The lack of sleep often goes against our desire to do things which brings to mind the saying that the mind is willing but the body can not.

These types of sleeping disorders are usually caused by too much worrying and thinking about things. Some worriers often suffer from anxiety during sleeping because their subconscious has been preoccupied by their worries that it manifests itself in their sleep as nightmares and other disorders.

Treating Anxiety Sleep Disorder

The more common remedy for anxiety sleep disorder is to clear your mind during the time that you prepare for sleep. Trying not to think of worries and problems may be easier said than done and will need some effort on your part. Getting rid of the worry and the problem is also a good way to get rid of the anxiety sleep disorder that may be plaguing you.

Some doctors recommend medication to treat the anxiety sleep disorder but it is better to try and resolve this without them initially. Being dependent on medication and drugs is not a good thing since some of the sleeping aids medications are addictive and may be fatal when the wrong dosage is used.

Hypnotherapy or other alternative means of treating the anxiety sleep disorder may be useful and safer for your body since these do not employ drugs or other medications that could be detrimental to our health. Other alternative methods are aromatherapy such as chamomile, lavender and valerian. These can be in the form of teas, essential oil massages and others. Massages can really help the body relax and get much needed sleep.

Acupuncture can also help to alleviate anxiety sleep disorder along with meditation. Exercise can also help to get rid of sleep disorders because it promotes proper blood circulation and helps to use up excess energy which may cause sleeplessness. Using up our excess energy is a good form of keeping fit and trim.

Caroline Bourke is a full time therapist in Florida. Check out this great Sleep Disorders website full of resources and articles about Types of Sleep Disorders and how to treat them.